After multiple acquisitions and technological advances, Bionano emerged with a new identity and culture. We partnered with the biotech innovator to surface their brand story and craft a cohesive verbal and visual identity. Centered on the people fighting disease, we built a brand that promises to propel discovery in cancer and genetic disease—empowering scientists and patients to move forward. Projects included:

• Brand Story Workshop
• Brand Identity Design - Visual and Verbal
• Brand Expression Guidelines
• Brand Messaging
• Website Design and Content